Launched in July 2025, blessd is an Australian bodycare brand specialising in women's shaving creams and quality shaving products for women. It is made by women in Australia - for women all over the world. Founder, part-time radio host and busy mum of two, Jade Harrison, created the shaving cream for queens because she was sick of reaching for her boyfriend's shaving cream every single week and smelling like a man as a result. Frustrated with the lack of quality shaving products on the market for women she sought a solution and launched blessd in July 2025 after more than two an a half years of formulating and testing. I wanted a traditional pillowy foam that would make shaving quick and easy and one that would leave skin soft and smelling incredible. Women should have their own shaving cream! It was insane to me that men have rows and rows of shaving creams to choose from yet women shave way more body parts and we have nothing? The same goes for the razor - I was always pinching my boyfriend's, because they are better than the women's razors. That's when the boyfriend razor was born - much to the delight of women all over Australia.